Our Mission

Our mission is to design, develop, serve and inspire our community through our unique products and space. As a shop, we strive to celebrate the soulful appreciation of surfing and the community it represents- to share the stoke while promoting whatever vessel it may take to have a more connected experience.We hope to show all the many ways we have to access our oceans existence.

Our Values

We Believe In

Community

Community Promotes Unity! We seek to celebrate the amazing our community as well as the individual and aim to inspire the next generation of surfers and soul searchers.

Community

Community Promotes Unity! We seek to celebrate the amazing our community as well as the individual and aim to inspire the next generation of surfers and soul searchers.

Sustainability

We’re committed to eco-friendly practices to ensure our oceans remain pristine for generations of surfers to come. Come check out the Surf Stop Nook featuring all repurposed goods!

Sustainability

We’re committed to eco-friendly practices to ensure our oceans remain pristine for generations of surfers to come. Come check out the Surf Stop Nook featuring all repurposed goods!

Ethical Sourcing

We choose to partner with brands who put an emphasis on ethical and sustainable production. When adding new products we source local first, East Coast second, domestically third, and ethically international fourth.

Ethical Sourcing

We choose to partner with brands who put an emphasis on ethical and sustainable production. When adding new products we source local first, East Coast second, domestically third, and ethically international fourth.

Shop Small

Our mission is to design, develop, serve and inspire our community through our unique products while supporting over 30 local artists and brands. Shop small, support local!

Shop Small

Our mission is to design, develop, serve and inspire our community through our unique products while supporting over 30 local artists and brands. Shop small, support local!

Back Story

Our Roots Run Deep in St. Augustine’s Surf Culture

The Surf Stop is a shop built with love by the Zappone Family. You can find the shop tucked in the heart of St. Augustine beach on the corner of F street. The Stop and all their community initiatives are a true dream come true for the Zap family. Kayla (owner, creator, and curator) got up in front of her kindergarten class at 5 years old when asked what she wanted to be when she grew up and proclaimed she was going to open a surf shop in St.Augustine- and 25 years later, here we are! Kayla has been a part of the surf community her whole life, perched on the nose of her father’s longboard while still in diapers, working in and out of surf shops and the industry since she was 15. You can find Kay Zap floating around the shop most days making messes or out back on her log.

Our Roots Run Deep in St. Augustine’s Surf Culture

The Surf Stop is a shop built with love by the Zappone Family. You can find the shop tucked in the heart of St. Augustine beach on the corner of F street. The Stop and all their community initiatives are a true dream come true for the Zap family. Kayla (owner, creator, and curator) got up in front of her kindergarten class at 5 years old when asked what she wanted to be when she grew up and proclaimed she was going to open a surf shop in St.Augustine- and 25 years later, here we are! Kayla has been a part of the surf community her whole life, perched on the nose of her father’s longboard while still in diapers, working in and out of surf shops and the industry since she was 15. You can find Kay Zap floating around the shop most days making messes or out back on her log.

Shop pop, Rick Zappone, recently “retired” from an amazing 40-year run as a sales rep for some of the top brands including Rusty, Hurley, Reef, Olukai, and Quiksilver. You can always find him behind the counter on Sundays ready to talk boards, fins, and story. Catch Mr. Rick surfing out back on F Street!

Alec Zappone can be found next door most days in the WSMS Camp classroom, developing some of the coolest grom programs in town. Alec offers private coaching/lessons, an after-school surf program and a Surf-Art-Music camp every summer that aims to teach the younger generation the roots and culture behind surfing, which the Zappone family believes is driven by creativity and self-expression. You can catch Alec Zap ripping out back or at Vilano when he's not traveling to OBX or Mexico!

Shop pop, Rick Zappone, recently “retired” from an amazing 40-year run as a sales rep for some of the top brands including Rusty, Hurley, Reef, Olukai, and Quiksilver. You can always find him behind the counter on Sundays ready to talk boards, fins, and story. Catch Mr. Rick surfing out back on F Street!

Alec Zappone can be found next door most days in the WSMS Camp classroom, developing some of the coolest grom programs in town. Alec offers private coaching/lessons, an after-school surf program and a Surf-Art-Music camp every summer that aims to teach the younger generation the roots and culture behind surfing, which the Zappone family believes is driven by creativity and self-expression. You can catch Alec Zap ripping out back or at Vilano when he's not traveling to OBX or Mexico!

A family operation

Illuminated By Community

Community Promotes Unity! When you walk through the positive portal of the Surf Stop, you are transported to an environment of inclusion and good vibrations. The Zappone Family and awesome crew (Riley Jo Hobbs and Hanah Tremblay) have created a quirky little surf sanctuary that welcomes all walks of life.

Illuminated By Community

Community Promotes Unity! When you walk through the positive portal of the Surf Stop, you are transported to an environment of inclusion and good vibrations. The Zappone Family and awesome crew (Riley Jo Hobbs and Hanah Tremblay) have created a quirky little surf sanctuary that welcomes all walks of life.

The Surf Stop and crew seek to celebrate the St. Augustine and surf community as well as the individual, showing surfing as the purest way to connect to nature and an outlet for self-expression. The Surf Stop team strives daily to inspire the next generation of surfers and soul searchers and nurture the creators and innovators of this rad community.

Keep an eye out for the monthly Surf Stop Shop Hangs- a fun night of tunes, local vendors, food/drinks and community hangs.

The Surf Stop and crew seek to celebrate the St. Augustine and surf community as well as the individual, showing surfing as the purest way to connect to nature and an outlet for self-expression. The Surf Stop team strives daily to inspire the next generation of surfers and soul searchers and nurture the creators and innovators of this rad community.

Keep an eye out for the monthly Surf Stop Shop Hangs- a fun night of tunes, local vendors, food/drinks and community hangs.

Community Promotes Unity

The Surf Shop

101 F. Street, St. Augustine, FL 32080
Mon-Sat: 9am-6pm | Sunday: 11am-5pm


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