The story behind Where Salt Meets Soul is simple, it’s a centralized idea residing in four individual minds on the concept of light, love, community, and what surfing provides for your soul. Here at WSMS we strive to spread the salt and soul culture to everyone and anyone. We are an inclusive, family born, lifestyle brand that aims to serve and inspire our community with new and unique products. We support surfers, all creatives, and those seeking a soulful connection to nature - bringing to you what our sweet oceans bring to us.

Our mission is to design, develop, serve, preserve, and inspire our community through all that we do. We hope to show all the many ways we have to access our oceans existence. As a brand, we strive to celebrate the soulful appreciation of surfing and the community it represents, to share the stoke while promoting whatever vessel it may take to have a more connected experience.